About Me
I'm David, a Product Design Lead with over 16 years of experience in B2B enterprise platforms and B2C marketplace for startups, scale-ups and ASX100 companies.
My core focus centers on aligning with the business strategy and deeply understanding the underlying “why.” This approach empowers me to prioritise tasks efficiently and deliver results promptly. I thrive on the challenge of solving intricate customer problems, building high performing teams, seeing projects through from end to end, and optimising core features.
Expertise
Discovery
I excel in navigating ambiguity, skillfully employing insightful inquiries and adeptly gathering data to substantiate hypotheses. While the exploration phase may encompass a broad spectrum, implementing strategic frameworks empowers us to attain cohesion and forge a robust product vision.
Design
Throughout my creative journey, I've come to understand that design serves as a vital conduit in the process. Its primary role is to visually elucidate complexities, eradicating any potential misunderstanding or misassumption, thereby facilitating rapid alignment within a collaborative team.
Whether manifested as user flows, wireframes, or even a spontaneous sketch on a napkin, the medium may vary, but the ultimate objective remains constant: to convey the core message and propel us closer to instilling confidence within the product.
Undoubtedly, the pursuit of pixel-perfect design holds immense significance, although its implementation takes precedence only after solutions have been rigorously validated.
Validate & Iterate
In my product design journey, validation and iteration have become my guiding stars. I meticulously validate concepts, weaving in user insights to craft designs that seamlessly blend beauty and functionality.
Iteration is where the magic happens – fueled by real user experiences and feedback, it's the key to unlocking a design's full potential. This constant cycle ensures that each product not only meets expectations but also evolves to surpass them, staying attuned to the dynamic landscape of user preferences.
Accolades
- Australian Financial ReviewMost Innovative Companies, Top 52021
- Melbourne Design AwardsDigital Business Operations, Winner2021
- New York Design AwardsDigital Expanded Service, Winner2021
- Webby AwardsEmployment, Honorable Mention2017
- Australian Information Industry AssociationInnovation of the Year, Winner2017
Skills
- User Research
- User Flows
- Wireframes
- Rapid Prototyping
- Product Management
- Design Systems
- Service Design
- Accessibility
- Interaction Design
- Design Strategy
Interested in working together?
Let's chat.
