About Me
I'm David, a Product Designer with over 15 years of experience in B2B enterprise platforms and B2C marketplace for startups and scale-ups.
My core focus centers on aligning with the business strategy and deeply understanding the underlying “why.” This approach empowers me to prioritise tasks efficiently and deliver results promptly. I thrive on the challenge of solving intricate customer problems, seeing projects through from end to end, and optimising core features.
Expertise
Discovery
I excel in navigating ambiguity, skillfully employing insightful inquiries and adeptly gathering data to substantiate hypotheses. While the exploration phase may encompass a broad spectrum, implementing strategic frameworks empowers us to attain cohesion and forge a robust product vision.
Design
Throughout my creative journey, I've come to understand that design serves as a vital conduit in the process. Its primary role is to visually elucidate complexities, eradicating any potential misunderstanding or misassumption, thereby facilitating rapid alignment within a collaborative team.
Whether manifested as user flows, wireframes, or even a spontaneous sketch on a napkin, the medium may vary, but the ultimate objective remains constant: to convey the core message and propel us closer to instilling confidence within the product.
Undoubtedly, the pursuit of pixel-perfect design holds immense significance, although its implementation takes precedence only after solutions have been rigorously validated.
Validate & Iterate
In my product design journey, validation and iteration have become my guiding stars. I meticulously validate concepts, weaving in user insights to craft designs that seamlessly blend beauty and functionality.
Iteration is where the magic happens – fueled by real user experiences and feedback, it's the key to unlocking a design's full potential. This constant cycle ensures that each product not only meets expectations but also evolves to surpass them, staying attuned to the dynamic landscape of user preferences.
Accolades
- Australian Financial ReviewMost Innovative Companies, Top 52021
- Melbourne Design AwardsDigital Business Operations, Winner2021
- New York Design AwardsDigital Expanded Service, Winner2021
- Webby AwardsEmployment, Honorable Mention2017
- Australian Information Industry AssociationInnovation of the Year, Winner2017
Skills
- User Research
- User Flows
- Wireframes
- Rapid Prototyping
- Product Management
- Design Systems
- Service Design
- Accessibility
- Interaction Design
- Design Strategy
Interested in working together?
Let's chat.
